Unique clicks vs total clicks – What’s the difference?
Learn the difference between unique clicks and total clicks in email campaign metrics.
Lauren Gilbert
Last Update 5 mesi fa
When reviewing the analytics for your email campaigns sent through AutoMailer, two essential metrics often reported are unique clicks and total clicks. In this guide, we’ll explore the distinctions between these metrics to help you make sense of your campaign performance.
What is a unique click?
This metric refers to the number of individual recipients who clicked on at least one link within your email campaign. Even if a recipient clicks multiple times, they will only be counted once under the ‘unique clicks’ metric.
For example, if your campaign was sent to 100 people and 25 people clicked one or more links in the email, your unique clicks would be 25.
What are total clicks?
This metric refers to the total number of times all links in your email campaign were clicked, including multiple clicks. So, if a recipient clicked on two different links within your email, this would count as 2 total clicks.
Using the same example of 100 recipients and 25 unique clicks, if those 25 people clicked a total of 50 times across all links, your total clicks would be 50.
What’s the difference?
Unique clicks showcase the number of individuals engaging with your email content, emphasizing individual participation. On the other hand, total clicks demonstrate overall interest across all links, encompassing the total interaction with your campaign.
A higher number of total clicks compared to unique clicks may indicate that your content is resonating, prompting recipients to click multiple times. This could also highlight specific links that are more popular than others.
On the other hand, if your total clicks closely align with your unique clicks, it suggests that recipients might be clicking on a single link or displaying limited overall interest.
In summary, understanding the unique clicks and total clicks metrics gives you important insights into how engaged recipients are and how well your campaign is doing. By looking at these metrics, you can improve your email marketing strategy and make your content better based on what recipients do.